"Dealership that delivers the best buying experience with the highest customer satisfaction, filled with employees that implement our genki culture, ensure good profitability for the shareholders, and have positive impacts for communities."

To provide an atmosphere that encourages ‘genki’ culture (generosity, excellent, neat & nexible, kaizen & integrity.

To give added values and constantly strive to meet the changing needs of our customers.

To share our values with our customers, together we can create bigger impact.

To exceed our customers’ and employees’ expectations and maintain their loyalty.

To create an environment which recognizes the contributions of our employees and encourage them to suceed and improve themselves.